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Headline:

Scenery launches publicly on 2/13/2025 – 6pm CET

Tagline:

The Spatial Creation Suite you always wanted.

Short description:

Scenery is an Apple-native XR creation and storytelling suite that flips the script on how immersive experiences are built and distributed.

Created for creatives, agencies, and brands in the verticals Entertainment, Luxury, and Culture, it leverages native frameworks to push the visual fidelity and performance of mobile AR and Spatial Computing, while making experiences accessible without app download through App Clips. It’s like WebAR – in good.

The multi-sensory experiences you create run both on mobile and Apple Vision Pro, can be location-based and globally accessible.

Key Features & Highlights

• Easy-no-code creation of high-quality XR experiences, both for mobile and Apple Vision Pro.
  • Creation on macOS and iPadOS → distribute to all platforms.
• Share native experiences instantly without app download through AR App Clips (no WebAR).
• Contextualized XR experiences that are deeply embedded in their physical surroundings - no more AR that’s perceived as a gimmick.
• Multi-sensory features: Build with spatial audio, custom haptics and ML-integrations to create deep emotional hooks and achieve higher levels of immersion.
• No-code to low-code for devs: JS-scripting and custom-shader development support.